CXL's Voice of Customer Research Playbook for Ecommerce Site Optimization

A talk by Ben Labay
Director of Research, CXL Agency

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About this talk

• Know methodologies and mindsets that a researcher must have in order to collect and process VoC data.

• Methods to get qualitative data on customer's perceptions of UX, friction, motivation, and uncertainties.

• How to codify and prioritize the VoC research findings and create a process for testing and action.

Ben Labay

CXL Agency drives customer research and experimentation programs. Successful businesses work with CXL Agency to identify growth opportunities, understand their customers, and keep increasing their revenue.

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